How to Create the Perfect Outdoor Sign for Your Business

The outdoor sign: a channel letter sign is one of the most iconic ways to showcase your company name, logo and brand colors. This dimensional signage is a great way to grab the attention of passersby and get customers in your doors. The good news is that these signs are also highly customizable and can be used in a variety of settings to suit any business’s needs.

To create a custom channel letter sign, start with a 3D modeling software that aligns with your skill level. Beginners might opt for a tool like Tinkercad or SketchUp, while professionals may prefer more robust programs like Blender and Fusion 360. Once you’ve selected a program, create the dimensions of your sign using a font that is legible and aligns with your brand’s identity. Thicker fonts tend to be more durable and easier to print, so keep this in mind as you design your signage.

Next, decide on the color, shape, size and material that best compliments your brand. Lastly, select the illumination style you want for your sign. There are many options available, including standard front lit, reverse-lit and LED message boards. For a more classic look, consider a neon sign which is currently seeing a resurgence in popularity.

If you choose a back lit sign, the LED modules are installed behind the acrylic face of your signage and illuminate the letters during the day. A reverse lit sign has the opposite effect, where the lighting is visible from the rear of the signage to give it a halo-type glow. Alternatively, you can opt for a front lit sign that has an acrylic face with aluminum side returns and an aluminum back panel.

In addition to the aesthetics of your sign, you’ll need to think about how it will be mounted and its maintenance plan. Flush mounting is the most eye-catching installation option, but it’s the most costly and requires significant drilling for each individual sign. Lastly, it’s important to regularly inspect your sign for damage and wear and tear to ensure that it’s in optimal condition for use.

With the right signage, your customers will remember your business and be more likely to visit again. It’s essential to invest in a high-quality, professionally designed and installed sign that will capture the attention of your audience and deliver your marketing messages. With a little care, your new outdoor sign can last for years to come.

As a bonus, you’ll save money in the long run by purchasing your sign rather than leasing it. A $3,500 sign will cost you less than $10 a day in advertising, so it’s worth the initial investment to make your business stand out from the competition. If you have any questions about designing your custom sign, contact the experts at Corpus Christi signs and graphics. We’re happy to help you create a sign that will get your business noticed. We also offer a full range of digital printing services to help you get started on your project right away!

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