How to Make Your Business Stand Out With Bold Eye-Catching Outdoor Signs

Your business’s outdoor signage serves as your silent salesperson, constantly communicating a message that can be seen and understood by all passerby. It’s important to take the time to create a bold, eye-catching sign that will be remembered by potential customers and draw them into your storefront.

The most important step in creating effective business signage is assessing your needs and your audience. We recommend that you take the time to consider your goals and what kind of message you want to convey on your signage, this will help guide the process, ensuring that the final sign will resonate with your target audience and align with your branding and overall aesthetics.

Color is a crucial part of making your signage stand out. Studies show that signs that use contrasting colors are more visible and easier to read. For the best results, try to choose two colors that are directly across from each other on the color wheel. This will ensure that the letters and background contrast well, allowing your message to be clearly visible from a distance.

Another way to make your sign more eye-catching is to add graphics and photos. Studies have shown that utilizing visuals on your sign increases awareness by 300% and improves sign recall by 78%. It’s important to remember that your signage is a visual representation of your brand, so be sure to select high quality images and colors that are going to make a statement.

Adding your logo to your business’s outdoor signage is an easy way to make it more memorable. The location of your logo on your sign is also a big factor in how it stands out. It’s best to place your logo in a location that will be easily recognizable, such as the top or bottom corner of your sign. The size of your logo is important as well. It should be large enough to be easily readable, but not so large that it takes up too much space on the sign.

Awnings are an excellent way to enhance your business’s exterior without taking up too much space. These types of signs come in many different shapes and sizes and are a great way to highlight your brand’s unique style. They are also a good option for businesses that have a lot of exposed brick or piping that they would like to highlight.

Finally, light boxes are an effective way to keep your business visible in low lighting. These types of signs come in many different colors and can be customized to match your brand’s style.

No matter what type of sign you’re considering for your business, it’s important to keep local rules and regulations in mind. There are many factors that go into determining whether or not your sign will be allowed, so it’s always best to consult with a local sign company in Corpus Christi before getting started. They will be able to advise you on the rules of your area and help you design a sign that will be both effective and legal.